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Learn Key Objectives
Identify Measurements
Gather Data
Highlight Findings
Take Action
 



"One must move to improve"

Effective research provides feedback on what business activities need to be augmented or improved to increase value. At Lightspring, we don't hand over a binder stuffed with unintelligible numbers and say, "We're done". We review the objectives established in the first step of the L.I.G.H.T.™ research process and close the loop on what implications it has for solving business problems and improving business performance.

This step often results in an ongoing feedback loop and value measurement process. This is what drives real, measurable business improvement. This is what grows small prospective customer seedlings to strong, loyal customer forests unshakable by market winds.


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